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SixtyBPM

AdSense re-review checklist

Use this checklist before requesting a new AdSense review. It is focused on the most common rejection reason for tool websites: low-value or too-thin content.

1) Content depth and originality

  • At least 4-6 substantial pages with unique, helpful text.
  • Each page answers a specific user intent, not just keyword variants.
  • No auto-generated or duplicated blocks across pages.
  • Useful internal links between related guides.

2) Policy and trust pages

  • Imprint page is complete and accurate.
  • Privacy policy explains cookies, storage and consent workflow clearly.
  • Contact email is visible and functional.
  • Ads are clearly separated from editorial content.

3) Ad placement quality

  • No ad-heavy layout above the fold.
  • Main content remains immediately visible without excessive scrolling.
  • No accidental-click patterns (ads too close to controls/buttons).
  • Ads do not break readability on mobile.

4) Technical checks

  • All important URLs are indexable (no noindex by mistake).
  • Fresh sitemap submitted and crawlable.
  • No broken links, JS errors or missing pages.
  • Page speed and mobile usability are acceptable.

5) Re-review timing

  1. Publish changes and deploy successfully.
  2. Request indexing in Search Console for all new pages.
  3. Wait until pages are crawled and indexed.
  4. Then request AdSense review once, without repeated submissions.

Current site content map